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Beat the Peak

Tuesday | January 17, 2023
All News

If you look around your home, you likely have more devices and equipment that require electricity than ever before. Our connected lives are increasingly dependent on more electricity to function. At the same time, as demand for electricity rises, Central Wisconsin Electric Cooperative (CWEC) must deliver an uninterrupted 24/7 power supply––regardless of market conditions or other circumstances.

As you would expect based on your family’s habits, electricity use fluctuates throughout the day based on consumer demand. CWEC must be able to provide enough electricity to meet the energy needs of all members during times of highest energy use or “peak hours.” These peak times are typically in the morning as people start their day and in the evening as people return to their homes.

What you may not know is that electric utilities including CWEC typically pay more for electricity––either from a power plant or from another utility with excess power––during those morning and evening “energy rush hours.” In addition, the demand for electricity is even higher when it’s especially cold outside, when heating systems must run longer to warm our homes.

If the “peak times” concept is a bit puzzling, here’s an easy way to think about it, and it’s similar to a major concert. We know costs go up when there is strong demand for tickets (or electricity), and both are subject to the basic economic laws of supply and demand. When a lot of people want the same thing, it’s more expensive. When they don’t, it’s cheaper––like a bargain matinee or an “early bird” special at a restaurant.

In an effort to minimize the peak demand charge, CWEC utilizes a load management program that targets larger electric using items such as electric heat, heat pumps, water heaters, air conditioners, and irrigation systems. CWEC offers several programs designed to save its members and the co-op money. These programs involve water heaters, electric heat, heat pumps, central air conditioners, and irrigation applications. For more information about these programs, visit: www.cwecoop.com/load-management

During peak periods when the cost to produce and purchase power is higher, we encourage you to take simple steps to save energy, such as turning your thermostat down a few notches, turning off unnecessary lights and waiting to use large appliances during off-peak times.

You can also save energy by plugging electronics and equipment such as computers, printers and TVs into a power strip, then turn it off at the switch during peak hours. If you have a programmable thermostat, adjust the settings to sync up with off-peak periods. When we all work together to reduce energy use during periods of high electricity demand, we can relieve pressure on the grid and save a little money along the way.

Another benefit of this time-of-use approach to electricity use allows greater control over your bill. Reducing the peak impacts the power-supply cost to every co-op member. This is particularly noticeable as energy costs have risen across the U.S. Collectively, everyone conserving energy and making small changes can truly make a difference.

Remember, taking simple steps to save energy throughout the day and shifting energy intensive chores to off-peak hours is a smart choice for you and our community.

 

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Central Wisconsin Electric Cooperative

PO Box 100

10401 Lystul Road

Rosholt, WI  54473

 

Email: cwec@cwecoop.com

Phone: 715-677-2211

Toll Free: 800-377-2932

Pay by Phone: 1-844-239-0083

Fax: 715-677-4333

Office Hours: Monday thru Friday

7:30 a.m. - 4:00 p.m.

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©2025 Central Wisconsin Electric Cooperative. A Touchstone Energy Cooperative.

  • About Us
    • About Us
    • Board of Directors
    • Cooperative Principles
    • Capital Credits
    • Political Action
    • Member Involvement
    • Corporate Information
    • Employment Opportunities
    • Contact Us
    • History of Central Wisconsin Electric Cooperative
  • Electric Service
    • Service Map
    • New Construction
    • Conversion Guide
    • Service Disconnection
    • Service Requirements
      • CT Cabinets/Meters
      • New Service Hookup
      • Wiring Affidavit
      • CWEC Electric Service Manual
    • Diggers Hotline
    • Outdoor Lighting
    • Vegetation Management
    • Tree Work Request
    • Power Line Safety
  • Billing
    • Smart Meter Information
    • Pay Your Bill
    • Payment Options
    • New Member Application
    • Rates & Fees
    • Understanding Your Bill
    • Energy Assistance
    • Address Change
    • Member Contact Information
    • Meter Tampering Policy
    • Outage Notification
  • Member Services
    • Dairy Farm Rewiring Loan and Grant Program
    • Co-op Connections Program
    • Operation Round Up
    • STEAM Grant
    • Scholarship Opportunities
    • Youth Leadership Conference
    • Energy Audits
    • Energy Conservation Rewards
    • Load Management
    • Gift of Light
    • Life-Support Equipment
  • Products
    • GenerLink Transfer Switch
  • Renewables
    • Complimentary Electric Vehicle Charging Station
    • CHARGE EV
    • New Distribution Generation System Procedures
    • Solar Demonstration System Output
    • Solar Demonstration System
  • Community
    • Economic Development
    • Electric Demonstrations
    • Emergency Responder Safety Tips
    • Toys for Tots
    • Tree-Based Energy
    • Community Events Calendar
  • News
    • 2025 Annual Meeting
    • Emergency Management Contacts
    • 2025 Member Photo Contest
    • Electrical Safety Poster Contest
    • 2024 "Life in Rural Wisconsin" Winning Photos
    • Safety Before & After Storms
    • Scam Alert
    • Electric Line Newsletter
    • Wisconsin Energy Cooperative News
    • Energy Efficiency Rebates Available
    • Food Pantry Collection
    • Momentary Interruptions